Digital Marketing For The Future

Hi it’s Dan here,

dougAs I knew I was going to be talking to Doug Bates from Digital Marketing recruitment specialists Intelligent People, I thought I out to get properly up to speed with what is going on in that niche.

What I found out, stunned me!

Astounding Growth

The market place is growing at an astounding rate. And, good news for Intelligent People is that 90% of Digital agencies are expecting to hire new staff in 2017 (according to think tank The Drum). This is quite remarkable and to the best of my knowledge there is no other market growing like this at the moment.

“It’s true” says Doug, “we are seeing incredible growth in the market, but we are also seeing other factors at play as well”.

What are those other factors?

“I think the growth is there for all to see. not only do we have eCommerce nowadays, but also mobile or “mCommerce adding to the growth of Digital Marketing per se”, he says in a very serious manner, “it seems only five minutes ago we’d got used to putting our credit card on an online purchase, now we’re also doing the same on mobile devices. I have to be honest and say I just didn’t expect that to happen so quickly”, the first smile I see from him.

How long did you think it would take?

mCommerce

“Good question”, he says and takes a sip of coffee, “if you think back to the start of Amazon, it struggled because people were not sure about the security of buying online. It took almost ten years for that to become commonplace. But, this move to mCommerce has happened in just a couple of years. It’s almost like a natural progression. Once eCommerce became widely accepted, secure and easy to use, mCommerce was just a small leap of faith”.

You mention other factors?

“Yes, indeed, there are probably two other major factors driving the growth of Online Marketing. And, they sort of “hang together”. Technology is a big one and the advances being made are quite spectacular. Of course, that in and of itself brings economies and efficiencies in bucket loads. The knock on effect the new tech gives is that is allowing more and more specialised job functions to be created”, he says.

Specialisation

Can you give me an example?

“Sure”, he thinks a little, “let’s take a look at CRM systems, they are now so advanced we are seeing new roles created such as category management jobs, or customer insight analysis vacancies. Yes, these are sub branches of general CRM jobs, but they are specialisms in their own right. The ability to manage your product categories properly and to leverage the technology behind that can bring great dvantages and added profitability”.

“And, I guess it’s the drive for efficiency and therefore higher profits that is behind the whole thing. But it is the bigger companies such as Amazon that area leading the way with innovation. Smaller companies buy in with software such as Sales Force for example. But, Amazon are so powerful they can work at the “bleeding edge” and when that delivers they achieve great advantages”.

Explain “bleeding edge” please?

“Ah, yes, sorry”, he smiles, “it’s the leading edge of driving technology. It’s called bleeding edge as if you get it wrong you lose a lot of money!”

Ahh, I see.

Lifestyle Business

So how is business for Intelligent People?

“Yes, very good indeed”, he now looks relaxed, “we have built a lifestyle business and we want to keep it that way. Both Chris and I came out of London to work near our homes and to build a lifestyle. We now do that for our consultants as well. We aim to build a sustainable and growing business but with a sympathetic edge that allows our people a good work/life balance. It’s working well and we are seeing records fall almost every quarter. We also translate that in to how we deal with our clients and they seem to like it”.

Thanks Doug it’s been very enlightening.

“Any time”, he laughs as his swigs back the last few dregs of his Costa latte.

You can find Intelligent People – Digital Recruitment Agency by clicking this link.

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Why are Case Studies Important to a Business Marketing Strategy

online-reviews-2016Before you are to learn more about business case studies and reviews, it is important that you understand the difference between the two approaches. So what are the difference? Keep in mind that business reviews are not the same as a case study. Conducting a case study are more on the in-depth experiences both by the customer and the business marketer and the business itself. Moreover, a business review is base on the clients or customer’s experience towards the services that has been offered to them. This is crucial because your business also depends on the rating that you will receive from your clients. The better the feedback

If one of your strategies is to market a product that you think can be of benefit to your customers, before you’re going to do that, it is important that you understand your consumer. What are the factors that you need to know before you are to market your product? This the best time that you are going to have a case study. Although it may sound simple and the answer is very obvious, it is still vital that you have to know how they would feel and even think if you are in the shoes of your consumer. Here are few of the following that you need to think of as a probable decision to your consumers:

It assists you in choosing fora company- consumer go for a company that they can benefit and gives them the assurance that quality service is guaranteed once they commit to the service. So it is important that you are to meet their expectation as your valued customers.

The value of information- consumers would always love to have an update with regards to the products that you are selling, or anything that pertains to your website. It is important that you give out information to your clients and customers. This is also an indication that you also value them.

Deciding on two or more companies- consumers always have the dilemma of choosing which is the best company that they would choose. They have to deal with the pros and cons, and at the same time read more on the business reviews section, for them to weigh their options as to which company they would most likely to prefer.

 

How does a case study support your brand?

This is relatively connected to those who are having new business ventures. The exposure of your brand and reputation will have a high result when you’re listed on the marketing sale strategy. Customers also would go for a more reputable company because they are on the trend rather than those who are still a novice to the business. However, case studies give opportunities to grow as a business because It can give you a brief study as to how you’re doing well with your performance with regards to products and consumers satisfaction as well as your continuity when it customer-reviewscomes to selling.

One proof of the result of having a case study is showing or selling your products through advertising using a video to the social media. People will be able to see and reach out for you if you have displayed and at the same time an on point marketing strategy. Do not disregard this because it can help you achieve your goals in becoming successful.

Lastly, it is crucial that you make an effort in gaining the trust to your clients and customers. This type of relationship would mean a lot of value as you are not only investing in your business, but also having a good return on investment by having unlimited customers passing through and forth.

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