Digital Marketing For The Future

Hi it’s Dan here,

dougAs I knew I was going to be talking to Doug Bates from Digital Marketing recruitment specialists Intelligent People, I thought I out to get properly up to speed with what is going on in that niche.

What I found out, stunned me!

Astounding Growth

The market place is growing at an astounding rate. And, good news for Intelligent People is that 90% of Digital agencies are expecting to hire new staff in 2017 (according to think tank The Drum). This is quite remarkable and to the best of my knowledge there is no other market growing like this at the moment.

“It’s true” says Doug, “we are seeing incredible growth in the market, but we are also seeing other factors at play as well”.

What are those other factors?

“I think the growth is there for all to see. not only do we have eCommerce nowadays, but also mobile or “mCommerce adding to the growth of Digital Marketing per se”, he says in a very serious manner, “it seems only five minutes ago we’d got used to putting our credit card on an online purchase, now we’re also doing the same on mobile devices. I have to be honest and say I just didn’t expect that to happen so quickly”, the first smile I see from him.

How long did you think it would take?

mCommerce

“Good question”, he says and takes a sip of coffee, “if you think back to the start of Amazon, it struggled because people were not sure about the security of buying online. It took almost ten years for that to become commonplace. But, this move to mCommerce has happened in just a couple of years. It’s almost like a natural progression. Once eCommerce became widely accepted, secure and easy to use, mCommerce was just a small leap of faith”.

You mention other factors?

“Yes, indeed, there are probably two other major factors driving the growth of Online Marketing. And, they sort of “hang together”. Technology is a big one and the advances being made are quite spectacular. Of course, that in and of itself brings economies and efficiencies in bucket loads. The knock on effect the new tech gives is that is allowing more and more specialised job functions to be created”, he says.

Specialisation

Can you give me an example?

“Sure”, he thinks a little, “let’s take a look at CRM systems, they are now so advanced we are seeing new roles created such as category management jobs, or customer insight analysis vacancies. Yes, these are sub branches of general CRM jobs, but they are specialisms in their own right. The ability to manage your product categories properly and to leverage the technology behind that can bring great dvantages and added profitability”.

“And, I guess it’s the drive for efficiency and therefore higher profits that is behind the whole thing. But it is the bigger companies such as Amazon that area leading the way with innovation. Smaller companies buy in with software such as Sales Force for example. But, Amazon are so powerful they can work at the “bleeding edge” and when that delivers they achieve great advantages”.

Explain “bleeding edge” please?

“Ah, yes, sorry”, he smiles, “it’s the leading edge of driving technology. It’s called bleeding edge as if you get it wrong you lose a lot of money!”

Ahh, I see.

Lifestyle Business

So how is business for Intelligent People?

“Yes, very good indeed”, he now looks relaxed, “we have built a lifestyle business and we want to keep it that way. Both Chris and I came out of London to work near our homes and to build a lifestyle. We now do that for our consultants as well. We aim to build a sustainable and growing business but with a sympathetic edge that allows our people a good work/life balance. It’s working well and we are seeing records fall almost every quarter. We also translate that in to how we deal with our clients and they seem to like it”.

Thanks Doug it’s been very enlightening.

“Any time”, he laughs as his swigs back the last few dregs of his Costa latte.

You can find Intelligent People – Digital Recruitment Agency by clicking this link.